Lichfield has a new Bower Queen -16-year-old Bethany Daire.

Bower Queen 2014

Bethany, who will be officially crowned on Bower Day, won the title of 2014 Lichfield Mercury Bower Queen at a glittering selection night on Sunday at Lichfield Golf and Country Club.

The A-level student, who lives in Lichfield, is a member of the city’s RAF Air Training Corps, does karate and is interested in art.

As well as the honour of representing the Bower for a year, Bethany has won £1,000 worth of hair and beauty treatments from Obsession Salon and Spa and a host of other prizes, including a £100 voucher for the Lal Bagh, a meal at Ernie and Isabella’s restaurant and a weekend experience at Le Reve.

Seventeen year old Abigail Skidmore, also from Lichfield, was named Deputy Bower Queen.

Abigail is interested in Performing Arts, literature, French, running and volunteering at school in literacy.

Around 90 people including a party of civic guests attended Sunday’s selection night, which was compered by Lee Roberts.

The panel of judges included incumbent Bower Queen Savannah Bennett, Karen Wharton of Obsession, Steve Craven from La Reve, Mercury editor Gary Phelps and was chaired by Abi Burns, from Lichfield Golf and Country Club.

Bower Queen event organiser Kath Marks thanked all the individuals and businesses involved in supporting the event.

“Many congratulations to the girls,” she said.

“They will meet lots of people during the coming year and I will be there to help them throughout.”

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Car park closures – Where to park

The Bird Street and Friary Outer car parks will be closed during the Bower. There are other car parks available including the multi-storey on Birmingham Road.

A handy pdf guide to available parking has been provided by Lichfield District Council which is available to download here.


The Bower Committee has taken into account recent feedback posted on Twitter concerning the cost of initially getting into Beacon Park on Bower Day. As of this year, Early Bird Wristbands will be available from key locations within the city for just £1 instead of £3 on the day, with under 5’s free, hopefully answering the critics that feel local people shouldn’t have to pay to get into their park. “We would love to make the Bower a free event, however with yearly costs such as policing, park hire, security to mention a few, it is at this stage impossible as costs are in excess of £50,000. I am hoping that a £1 entry fee will be a compromise that people will embrace and feel able to support Lichfield’s oldest tradition – but they must be purchased before Bower Day.

Lichfield Bower Day falls on the same Bank Holiday as the Queen’s Jubilee Celebrations on 4th of June and we want to make it a year to remember. I want everyone in Lichfield to get involved and support the event – the more input we receive during planning, the more successful it will be.” commented Beth Colley, Beacon Park Organiser, who is really urging people of all ages to get in contact in order to sculpt the day into something that people really want to attend and feel part of.

Wristbands are available now from Lichfield Health & Fitness Club, Cherry Vanilla, The Spark Cafe Bar, Michaels Menswear and George IV Public House.

Bower needs your Help -available positions!

We urgently require a Health and Safety Officer with own Public Indemnity Insurance to assist with the Lichfield Bower – unpaid hard work but very rewarding!! If you are or know of anyone please contact Michael Mullarky on 01543 263653

Also require a Catering Organiser to organise catering for the Bands and Civics etc on Bower Day and various other functions throughout the year – as with all of the positions on the committee unpaid hard work but very rewarding!!

Help keep the Bower tradition going!

Find us on Facebook

It’s been a busy week! First Twitter and now we have an official Facebook group. It’s a great way to find out the latest news and also to dispel some of the more common myths surrounding the Bower! It’s all changed dramatically since the tradition began back in the days of Henry II – having to pay to hire the park, policing, security to name a few – the bill tops £50,000 – but it’s all worth it, it’s a great day out and we raise money for charity as well! Please support us if you can!

Lichfield Bower now on Twitter

You can now keep up to date with all the news from Lichfield Bower on Twitter. Just follow us @LichfieldBower and be the first to hear the latest from Lichfield’s oldest event!

Bower Route remains the same!

Following receipt of a petition from local residents the Bower Committee took the decision to keep the traditional route for the procession the same as previous years. We are hoping to see crowds supporting the event throughout the route and are looking forward to a successful event.

Following the procession we have a full programme of events in Beacon Park – a great day out for the whole family!

Bower Queen Search 2012

The search has begun to find a young woman with the personality to become this year’s Lichfield Bower Queen. This year the event coincides with celebrations for the Queens Diamond Jubilee on Monday 4th June. We are seeking a candidate who loves the Bower, is enthusiastic and can shine on the day.

There are some great prizes on offer and a fun year promoting Lichfield and the Bower for the lucky winner! The selection evening is being held on Sunday March 25th at Lichfield Golf and Country Club.

If you are 16 or over and would like to be the Bower Queen please see the form in the Lichfield Mercury.

Prince and Princess chosen for 2011

Over 40 children between the ages of 5-15 arrived atLichfield Guildhall on Sunday April 10th for this years selection event.

The children were invited, in their age groups, to enjoy dancing and presenting their best smiles for the panel of four judges.

The deputy Prince and Princess were chosen from the children aged 5-9 and the Prince and Princess were chosen from the older category aged 10-15.

In attendance were Deputy Bower Queen Chloe Gregory, Mayors Lady Norma, Deputy mayor Brian, Sheriff Colin and his Lady Donna and Rosemary Bagwin from Bojangles.

Take a look at the winners here: